Internet marketing specialists, Speedie Consultants (www.speedieconsulting.co.uk), regularly uses Usurv’s realtime surveys in marketing and PR activity, both on behalf of clients and to promote its own business.

Speedie provides a range of services from PR to social media marketing; link building to video marketing; and SEO copywriting to affiliate programmes.  The company is an expert in marketing for financial services companies.

It carried out one Usurv survey studying the habits of people buying insurance online, to see where brokers could improve on their online offerings. For the cost of the £50 survey, the company was able to generate data for a variety of marketing activities: 

  • it had enough data to create three PR stories;
  • used data snippets in an infographic (so more useful content and another PR tool);
  • shared survey findings within Tweets and other social media platforms; and, finally
  •  produced a downloadable report for brokers, adding value to Speedie’s website, as well as capturing email addresses.

“We truly believe these surveys offer real value for money - from just one survey and one piece of PR, you have the potential to get lots of media coverage and name awareness, from many different sources, on and offline,” said Stella Hulott

Real-time consumer insight company, SpectrumInsight, conducts daily analysis of consumers’ social media conversations to help brands understand and track how they are viewed by the public and how perceptions change on a day to day basis.

The company has been conducting real time consumer surveys through Usurv to complement its social media analysis, with the survey findings incorporated into daily reports for brands in a wide variety of market sectors.

By analysing the spontaneous words and phrases used in daily social media dialogue, SpectrumInsight ensures that findings are focused on the consumer agenda while minimising the cognitive bias created when people answer traditional market research questions.  In Usurv the company found a fast, cost-effective tool that reflects these requirements in consumer surveys.  

“Usurv is the closest you can get to unbiased insight from consumer surveys because they are very quick to complete and effectively spontaneous,” explains SpectrumInsight founder and director, Mark Westaby.

“They are very cost-effective and can be turned round in hours, so we can respond immediately when a client needs data on issues that can arise without warning.  We are also reassured by the fact that Usurv is an accredited company partner of the Market Research Society.”