Case study: Using Usurv's realtime surveys in marketing and PR activity

by Admin 22nd July 2013 07:24

Internet marketing specialists, Speedie Consultants (www.speedieconsulting.co.uk), regularly uses Usurv’s realtime surveys in marketing and PR activity, both on behalf of clients and to promote its own business.

Speedie provides a range of services from PR to social media marketing; link building to video marketing; and SEO copywriting to affiliate programmes.  The company is an expert in marketing for financial services companies.

It carried out one Usurv survey studying the habits of people buying insurance online, to see where brokers could improve on their online offerings. For the cost of the £50 survey, the company was able to generate data for a variety of marketing activities: 

  • it had enough data to create three PR stories;
  • used data snippets in an infographic (so more useful content and another PR tool);
  • shared survey findings within Tweets and other social media platforms; and, finally
  •  produced a downloadable report for brokers, adding value to Speedie’s website, as well as capturing email addresses.

“We truly believe these surveys offer real value for money - from just one survey and one piece of PR, you have the potential to get lots of media coverage and name awareness, from many different sources, on and offline,” said Stella Hulott