by Admin 6th February 2012 15:39

Yesterday saw the launch of the Change4Life campaign. The first alcohol awareness campaign to use the Change4life brand.  The campaign highlight the risks involved of regularly exceeding the safe alcohol limit and focuses on reducing alcohol consumption by encouraging booze breaks, going out later or swapping to a smaller glass etc.


Most people have heard of the 21 units for men, 14 for women safe limit, but what does that equate to in reality?  How much do people really think it is safe to drink?  In our survey of 500 people, we found approximately 1 in 7 people felt that 2 pints of strong beer or 2 large glasses of wine daily is acceptable.  When these people become aware of the recent campaign they may be in for a rude awakening, as this triples your chances of mouth cancer.  The better news is that over 70% think the safe limit for themselves is one pint of beer or one glass of wine a day, much more in line with government guidelines.


Since before Samuel Pepys described drinking "great drafts of claret", we have, as a nation, been in love with our drink.  So what, if anything, is likely to get us to reduce our alcohol intake?  There doesn't seem to be a single silver bullet, that we think will help us reduce our drinking levels.  However, there are some ideas that may help start a change in our nation's attitude to alcohol.  


Fourteen percent think setting a budget for a night out may help, though when the economy starts to roll again this may be less of an issue.  Other ideas that may help include; not storing alcohol in the house (13%), buying a soft drink when it is your round (10%) and only drinking with a meal (11%).  Given the drain on the NHS budget of treating alcohol related disease there will be many hoping that at least one (if not all) of these ideas contribute something to reducing our love of alcohol.


For full results click here.

500 people were interviewed on 6th February 2012

There are seven official sponsors for the London 2012 Olympic games - Addidas, BMW, BP, British Airways, BT, EDF and Lloyds TSB as well as a number of other worldwide sponsors.

Are people aware who these sponsors are?  Is anyone confused?  Are there any run away winners in terms of being associated with sponsoring the Olympics? Usurv started tracking this in January.

The question we asked ("Which of these companies are sponsoring the London 2012 Olympics?") included both companies that did and did not sponsor the Olympics, so as to mask the actual sponsors.  

So who was the winner?  Gold, silver and Bronze?  EDF Energy, British Airways and Barclays.  Barclays, they don't even sponsor the Olympics! Nevertheless they seem to be strongly associated with the Olympics.  Clearly the halo effect of previous brand support, working in much the same was as Cadbury Caramel still gets associated with the "take it easy campaign", has shown through.  

Still the race is not over, and there are seven months left before we find out who the final winner is.  Who do you think has the best chance?  Leave us a comment.

We will be running with the same question each month, so if you want to see how things progress, check back here next month.

Please click here for the full results.