Iceland Ad

by Admin 29th May 2011 12:35

On May 15th, Iceland and their ad agency Beta, launched their summer campaign featuring last year's winner of "I'm a celebrity get me out of here" and X Factor contestant Stacey Soloman.

Usurv asked 1,000 people whether they had seen the ad and what they associated with Iceland. Some of the results are available below. Watch the ad and let us know if you agree with what we found.


Usurv interviewed 1,000 respondents between 19th and 28th May 2011

Click here for full results

Changes to Usurv

by Admin 27th May 2011 10:38

You may have noticed two new developments to the Usurv interface.

You asked to filter out potential participants based on their answer to the first question in a survey.   So if your questionnaire starts with a screening question and you only want participants who answered a certain way to proceed, we changed that.  To learn more see our training video.

The second major development that you asked for was a change in the reporting interface.We have implemented a new reporting system, still easy to use, still immediate, but incorporating all the changes you requested.  Again you can learn more in our training video.



Thank you

by Admin 20th April 2011 17:22

We are pleased to announce that Usurv came through the initial stages of testing with flying colours, collecting 1,000’s of responses from participants within an hour.  We have invited some users to join us to further test Usurv’s approach as we make further changes to Usurv before going live.  Thank you for the feedback so far and please keep your requests coming in.  We hope to have the first updates ready within a week.


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For years market research has been founded on asking long and lengthy questionnaires; 40, 50 or even 60 questions on a single questionnaires is not uncommon.  At Usurv because we approach potential participants within their current digital footprints and we do not want to intrude, we limit all interactions to five questions.  This has led some some people to ask the question, what can be achieved with five questions?

To answer this we gave a market researcher, some free credits and the challenge to test Usurv to see what could be achieved with a little bit of creativity.  To spice up the challenge, we asked them to set up the survey, conduct the fieldwork, download the data and produce us a report based on what they found as if they were working for a client, and because we can, we posed as Apple and asked them to tell us about the state of the mobile phone market in the UK. 

Here is what they found Mobile Snapshot.pdf (2.00 mb)  We think you will agree, it is pretty amazing what can be achieved with five questions with all the questions answered by 2,000 participants within 3 hours.  

This was done, whilst we were still developing the reporting element of Usurv. Now, the reporting interface is finished, you can do any survey without the need to ask a market researcher to analyse your data.  Please see the online charts for the same survey below:




Usurv interviewed 2,000 respondents on 14th March 2011

Click here for full results


by Admin 1st March 2011 09:29

Welcome to the Usurv blog.  Over the coming months we will be posting information about a radical new approach to collecting feedback from the general public, customers or specific demographic groups.  Usurv has been designed to completely simplify the whole feedback process.