UK EU Referendum poll

by Admin 7th February 2013 07:30

Target the younger voters

David Cameron’s announcement of a promise for an EU referendum caused a stir in the media and a short lived fillip to many Conservative MP’s.

Numerous polls have been conducted in the last couple of weeks. They all show a similar picture. The majority will vote “out” if there was a referendum tomorrow.

Usurv’s poll shows 44% would vote to leave the EU. 18% would vote to stay and the remainder (39%) are undecided. With almost 40% of the electorate still undecided there is still a chance to push the vote either way. Converting the undecided vote will be crucial to winning the EU referendum when it comes and this means targeting the younger voters.


Full results are available here:

Which Coffee Shop is most trusted?

by Admin 5th February 2013 03:54

Trust is fundamental to all our relationships from those we have with other people, to those we have with brands. When we trust something or someone we are more likely to discuss it, both face to face, online and in social media.  We are more likely to remain loyal to brands we trust and more likely to recommend them.  All the communications efforts in the world are likely to go awry if trust is eroded.

In this first post on trust we looked at Coffee Shops in the UK.  Costa Coffee was easily the most trusted coffee chain in absolute terms and when compared to its market share. Given the strength of trust it garners it is also the most likely to be recommended.

The recent tax issues that Starbucks found itself embroiled in have clearly had a detrimental effect on trust of the brand to the extent that trust is disproportionately low when compared to market share. This has effected peoples' decisions of where to have their latte.

Interestingly, Coffee Shop brands resonate strongest with young people, with trust decreasing with age.


Full results are available here.


Trust is being eroded

by Admin 4th February 2013 09:15

Trust appear to be eroding in so many different walks of life, brands, politicians, retail chains.  Evereyday for 20 days Usurv will conduct a survey on trust to uncover which are the most trusted brands and which category is trusted least.  Everyday for twenty days we will be tweeting out the results and at the end of the project we will compile a report on the state of Trust in the UK.


If you are interested in receiving a report please let us know.

Liberal Democrats housing policy

by Admin 30th January 2013 06:58


The Liberal Democrat plan to build 100,000 more homes a year which will create 500,000 more jobs got further got support across the political divide..

In the survey conducted on 27th January amongst 1,000 respondents, 85% of supported the plan.  There were differences across the political divide, but the majority of people, regardless of how they voted in the last election support the Liberal Democrat plans:

94% of Liberal Democrat voters, 88% of Labour voters, 79% of Conservative voter supported the plans.

Support for the Liberal Democrat plans correlated with affluence, the less affluent the respondents, the greater the level of response for the plan.

By contrast (in a much smaller survey of 100 people) conducted on 28th January the Y Rail plans were supported by a less convincing majority – 67%, though this is perhaps not surprising given that everyone needs a place to live, but not everyone needs to travel to Manchester or Leeds”.


Research was conducted on 27th January amongst 1,000 respondents using Usurv’s real time polling approach.  Full results available here.

Could Adam Afriyie be Prime Minister?

by Admin 30th January 2013 06:30

Rumours circulated regarding Adam Afriye's potential challenge to David Cameron should the Conservatives not win the next general election.  Though we follow politics reasonably closely this was not one of the challengers we expected.  For one thing, Adam is not that widely known outside political circles, or so we thought.


To find out we conducted as simple survey, the full answers are available here.  However, in brief, only 17% of conservative voters had heard of him.   That has no doubt increased now.