X Factor

by Admin 16th January 2013 05:16

Two years have passed since Usurv was conceieved as a result of the success of predictin Matt Cardell's share of the vote in the X Factor final 2010.

Annually we repeat the same exercise prior to the final vote.  This year the final was hotly contested by James, Jahmeme and Christopher.  

On Friday 7th December we asked 1,000 people who they thought was going to win.  The results compared to the actual voting percentages are detailed below:



The results were as usual pretty spot on.

For full results click here.

Images II

by Admin 8th October 2012 08:58


Being able to use images opens up a vast array of possibilities when it comes to the different types of surveys you can run through Usurv. Here are just a few examples of different ways we have come up with to use Usurv to save you both money and valuable time.


Are you thinking of changing your logo and need some quick feedback of which appeals most to the UK consumer? Twitter recently changed its logo so we asked 100 people which of their logo’s they liked most.  The survey, which took just 22 minutes to complete found that only 33% preferred the new logo with 35% actually preferring an older version. It would cost just £20 to run this survey and could save valuable £’s in rebranding costs further down the line.

Full results can be seen here.

Open Ended Questions

Do you need more detailed feedback on a new product or logo? We asked another 100 people what words they associated with the image of Victoria sponges and this time left it as an open ended answer with a text box for them to fill in, rather than picking from pre-selected words. 26% chose the word ‘yum’ or ‘yummy’, with 8% choosing ‘fat’ or ‘fattening’. Interestingly only 12% chose one of the words we had selected in our closed answered survey with the same image. Using an open ended question gives a much more varied and detailed set of answers as the respondent has the ability to write up to 240 characters.

These are just a couple of examples of the now abundant possibilities using images in Usurv surveys. We look forward to seeing some other examples in action now the upgrade if live.

Multi choice Questions

Using a multi-choice question means that respondents can choose which word they associate with an image.

100 respondents were shown the same image, but this time given a list of words to choose from.

With the success of the Great British Bakeoff it seems no surprise that 49% of the respondents thought that delicious best described the image.

The full results of the survey can be seen here.


Images I

by Admin 5th October 2012 12:26


Users have been requesting that we incorporate the use of pictures into questions and answers when creating surveys and over the weekend we have updated to make this possible.

The picture question and answer modes can be easily selected in the options dropdown menu when creating the survey. As they say, ‘A picture says a thousand words’ and with the choice of open ended answers, respondents can provide – well maybe not 1,000 – but a few words they associate with the image in a question.


We have also incorporated a preview option, which enables you to see how the survey questions will appear to respondents when it is embedded on our partner sites. 



In light of our recent webinar on Newsjacking, we conducted a survey , using picture answers to see how many people could correctly identify the South Korea flag after the Olympic mix up blunder and Specsavers quick reaction with their print ad campaign.

We asked 100 respondents which flag was the South Korean flag and gave them two picture answers of the North and South Korean flags.

25% of people incorrectly chose the North Korean flag as the South Korean flag.

Organ Donation

by Admin 19th September 2012 15:51


Kidney Research UK has raised serious concerns about public attitudes towards organ donation, after a survey by Usurv revealed the majority of people in the UK are prepared to receive an organ but not donate one.

Results from the survey, sampling 500 people, indicate that while 87 per cent of people in the UK would accept a transplant if told they needed one, only one in three are actually on the organ donor register.

A third question on the survey focused on people’s views around introducing a system of presumed consent for organ donation, where individuals would have to opt-out of becoming organ donors, rather than signing the register.

When asked whether they would support the introduction of an opt-out approach to organ donation in England, more than half of those polled (54 per cent) said yes, while only 18 per cent said no and 27 per cent were not sure.



More than half of Brits in favour of legalising "Three-parent baby" treatment.

But 30% don’t feel they know enough to express an opinion about the currently forbidden technique.

More than half of all Brits support legalising “Three Parent Babies” according to research conducted today by Usurv, following the government’s decision to launch a public consultation to discuss the ethics of using DNA from three people to create one baby.

We asked 1000 people in the UK whether families with a genetic risk of incurable conditions like muscular dystrophy should be allowed to use the DNA of a third party to genetically modify a human egg or embryo to create healthy children.

Almost 52 per cent of people thought it should be legalised, while 18 per cent of people thought it should not be legalised. 30 per cent did not feel well informed enough to make a decision, perhaps suggesting that the government consultation will need to be as much a process of education as consultation.

These findings support an older survey of 800 people conducted by the Progress Educational Trust which found that two thirds of people supported the use of the technique while a third opposed it.