There are seven official sponsors for the London 2012 Olympic games - Addidas, BMW, BP, British Airways, BT, EDF and Lloyds TSB as well as a number of other worldwide sponsors.

Are people aware who these sponsors are?  Is anyone confused?  Are there any run away winners in terms of being associated with sponsoring the Olympics? Usurv started tracking this in January.

The question we asked ("Which of these companies are sponsoring the London 2012 Olympics?") included both companies that did and did not sponsor the Olympics, so as to mask the actual sponsors.  

So who was the winner?  Gold, silver and Bronze?  EDF Energy, British Airways and Barclays.  Barclays, they don't even sponsor the Olympics! Nevertheless they seem to be strongly associated with the Olympics.  Clearly the halo effect of previous brand support, working in much the same was as Cadbury Caramel still gets associated with the "take it easy campaign", has shown through.  

Still the race is not over, and there are seven months left before we find out who the final winner is.  Who do you think has the best chance?  Leave us a comment.

We will be running with the same question each month, so if you want to see how things progress, check back here next month.

Please click here for the full results.

Support for bonuses?

by Admin 31st January 2012 09:38

After our survey on support for Stephen Hester's bonus, the obvious question to ask was, should all bankers return their bonus in 2012?  And the obvious answer?  Yes 84%, No 16%.  

Click here for the full results.  Bankers are clearly not enjoying much support, that much we knew.

Will this change?  Perhaps, perhaps not.  A lot will depend on the economic condition the UK finds itself in.  To find out we have scheduled the following survey to run on July 1st 2012.  "Do you think bankers should be given a bonus at the end of 2012?"  Yes / No.  

Check back to find out whether things change for the UK's bankers.

Come on Mr Hester

by Admin 28th January 2012 12:09

Stephen Hester's bonus of £963,000 is massive by almost everybody's standards and, in the current climate, it seems almost inevitable that most people would agree that he should return it.


In the midst of the furore we wanted to find out what sort of support he had.  You could guess that the answers would be fairly unanimous and show that Mr Hester should return his bonus.  But how unanimous?  We therefore decided to ask 300 respondents the question - Should Mr Hester - return his bonus or keep it?


Almost 80% thought he should return his bonus (He is paid enough already), 9% thought he should keep it (He is doing a difficult job under difficult circumstances) and 12% didn't have an opinion on whether he should return or keep it.


So the answer is categoric - return the bonus.  What will he do?  Time will tell....


Click here to see the full results.

Usurv is out of beta

by Admin 11st January 2012 11:46

We are pleased to announce that Usurv is out of beta.  Thanks to all our beta testers for your help.   It is much appreciated.  We hope that everything you fed back has been addressed.


Let us know how you get on.

In today's 24/7 instant communication world, crisis PR is unfortunately sometimes crucial to managing individual / company reputations.   Media firestorms can take on a life of their own and unless properly managed can quickly overwhelm the ability to effectively respond to the demands of the crisis.


A vastly experienced PR agency is obviously an absolute must, but so is timely information.


Yesterday's remarks by Diane Abbott, caused outrage in the Twittersphere.  It seemed the whole of twitter was weighing in, either defending or accusing her of racism.


If a PR agency ever needed a quick steer on public opionion this was it.  Were her remarks considered racist or not?


Here is a timeline of the Diane Abbott tweet scandal from yesterday (from Usurv's perspective).


    12:53 Diane Abbott sends her "divide & rule" tweet
    14:17 first tweet of the results from the resignation survey
    14:36 full results tweeted out


Full results tweeted out within 143 minutes of her intitial tweet.  Now imagine you are managing a major brand, and need an idea of the strength of public opinion.  Would this be timely enough?