Managing a Crisis

by Admin 11st February 2016 06:56

PR Agency One is an award winning PR agency, working for a range of clients each with very differing needs.  "Understanding the importance of managing a crisis is crucial for our agency".  Head James Crawford knows the importance of managing a crisis on behalf of clients.  "In today's 24 hour news and social media driven world speed is of the essence".

"When we looked for a research firm to conduct research to support our clients,  we didn’t want one that ran to a fixed schedule at specific times and took days to report back the findings.   Usurv has been incredibly flexible, always on and has enabled our agency to run surveys amongst different respondent groups, with different sample sizes and get back findings at any time and on any day of the week”.

During a crisis it is crucial to get consumer feedback regularly on an issue when it arises in as near to real time as possible.  Social Media helps with listening in to conversations, but sometimes questions are needed to supplement what is heard during these conversations.  Surveys can be set up in minutes with results rolling in almost immediately on Usurv and findings from projects are available instantly online via your own client dashboard with all the tools built in for sophisticated analysis.

Location Reporting

by Admin 15th September 2014 07:12

The second most requested change has been the ability to analyse results by respondent location.  This option is now available in real time for surveys with a sample size greater than 200.

Location reporting has been added to our online reporting tool and results are broken down by region; The South, London, Midland / Wales, The North and Scotland / Northern Ireland.  It is automatically available for every survey (larger than 200) and there is no need to ask additional questions.

 

There is also no additional charge for the location reporting, so if you wish to see regional differences across the UK simply scroll to the end of the online report.  This feature allows for an instant read on whether Southerners are different to Northerners or whether Londoners hold a unique view of the world.

More Questions

by Admin 12nd August 2014 07:10

We have had many requests asking us for the ability to ask more than five questions.  We have now lifted this micro survey limit and surveys of up to 30 questions are now a reality.  However, should you still need micro surveys these are still available.

 

Using the same survey wizard simply add more questions.  More than five questions may take a little longer, but if you have the time this is now possible. Longer surveys with substantial sample sizes (i.e. 1,000) will be completed in approximately 24 hours with instant online reporting available the moment the first respondent has answered your survey.  Whatever the length of your survey there is now no need to go elsewhere to have it completed.

Testing your designs with Usurv

by Admin 13rd August 2013 04:59
The logo is the cornerstone of every brand, so ensuring that you’ve created one that appeals to consumers is vital, particularly for new businesses. With a decision that is this important, relying on gut feel simply isn’t good enough.
 
Designer Kathryn Coulter therefore now tests all her logo designs for clients through Usurv, delivering fast, cost effective consumer feedback to enable a final choice to be made.
 
“Selecting a logo for a new business is a major commitment and can be a significant factor in whether the company succeeds or fails,” said Kathryn. “While it is relatively easy to work with a client and whittle ideas down to a shortlist, you need to know which will really resonate with potential customers. Usurv is perfect – I can get vital third party feedback from consumers in minutes, providing real evidence on which logo design has greatest appeal. Usurv’s ease of use, cost effective pricing and fast results mean I’ve made it an integral part of the creation process for every logo and brand I work on.”
 
Crowdtest.it
Crowdtest.it, a social network for asking and answering questions, worked with designer Kathryn Coulter and tested a number of logos using Usurv’s rapid research approach.  Once the logos were online, feedback took minutes with a preferred option emerging within a matter of hours.  
 
“Thanks to Usurv the feedback was both fast and clear, with one logo really seen to communicate our strategy and key messages,” said Marcus Hamilton, managing director Crowdtest.it. “Within an hour of submitting the survey we were able to see what the clear preference from the crowd was. Usurv was used as an alternative to the more costly, involved and time consuming process used historically by market research agencies and really assisted us in making a difficult decision easy and quick.”

 

Internet marketing specialists, Speedie Consultants (www.speedieconsulting.co.uk), regularly uses Usurv’s realtime surveys in marketing and PR activity, both on behalf of clients and to promote its own business.

Speedie provides a range of services from PR to social media marketing; link building to video marketing; and SEO copywriting to affiliate programmes.  The company is an expert in marketing for financial services companies.

It carried out one Usurv survey studying the habits of people buying insurance online, to see where brokers could improve on their online offerings. For the cost of the £50 survey, the company was able to generate data for a variety of marketing activities: 

  • it had enough data to create three PR stories;
  • used data snippets in an infographic (so more useful content and another PR tool);
  • shared survey findings within Tweets and other social media platforms; and, finally
  •  produced a downloadable report for brokers, adding value to Speedie’s website, as well as capturing email addresses.

“We truly believe these surveys offer real value for money - from just one survey and one piece of PR, you have the potential to get lots of media coverage and name awareness, from many different sources, on and offline,” said Stella Hulott