Managing a Crisis

by Admin 11st February 2016 06:56

PR Agency One is an award winning PR agency, working for a range of clients each with very differing needs.  "Understanding the importance of managing a crisis is crucial for our agency".  Head James Crawford knows the importance of managing a crisis on behalf of clients.  "In today's 24 hour news and social media driven world speed is of the essence".

"When we looked for a research firm to conduct research to support our clients,  we didn’t want one that ran to a fixed schedule at specific times and took days to report back the findings.   Usurv has been incredibly flexible, always on and has enabled our agency to run surveys amongst different respondent groups, with different sample sizes and get back findings at any time and on any day of the week”.

During a crisis it is crucial to get consumer feedback regularly on an issue when it arises in as near to real time as possible.  Social Media helps with listening in to conversations, but sometimes questions are needed to supplement what is heard during these conversations.  Surveys can be set up in minutes with results rolling in almost immediately on Usurv and findings from projects are available instantly online via your own client dashboard with all the tools built in for sophisticated analysis.