Testing your designs with Usurv

by Admin 13rd August 2013 04:59
The logo is the cornerstone of every brand, so ensuring that you’ve created one that appeals to consumers is vital, particularly for new businesses. With a decision that is this important, relying on gut feel simply isn’t good enough.
 
Designer Kathryn Coulter therefore now tests all her logo designs for clients through Usurv, delivering fast, cost effective consumer feedback to enable a final choice to be made.
 
“Selecting a logo for a new business is a major commitment and can be a significant factor in whether the company succeeds or fails,” said Kathryn. “While it is relatively easy to work with a client and whittle ideas down to a shortlist, you need to know which will really resonate with potential customers. Usurv is perfect – I can get vital third party feedback from consumers in minutes, providing real evidence on which logo design has greatest appeal. Usurv’s ease of use, cost effective pricing and fast results mean I’ve made it an integral part of the creation process for every logo and brand I work on.”
 
Crowdtest.it
Crowdtest.it, a social network for asking and answering questions, worked with designer Kathryn Coulter and tested a number of logos using Usurv’s rapid research approach.  Once the logos were online, feedback took minutes with a preferred option emerging within a matter of hours.  
 
“Thanks to Usurv the feedback was both fast and clear, with one logo really seen to communicate our strategy and key messages,” said Marcus Hamilton, managing director Crowdtest.it. “Within an hour of submitting the survey we were able to see what the clear preference from the crowd was. Usurv was used as an alternative to the more costly, involved and time consuming process used historically by market research agencies and really assisted us in making a difficult decision easy and quick.”

 

Internet marketing specialists, Speedie Consultants (www.speedieconsulting.co.uk), regularly uses Usurv’s realtime surveys in marketing and PR activity, both on behalf of clients and to promote its own business.

Speedie provides a range of services from PR to social media marketing; link building to video marketing; and SEO copywriting to affiliate programmes.  The company is an expert in marketing for financial services companies.

It carried out one Usurv survey studying the habits of people buying insurance online, to see where brokers could improve on their online offerings. For the cost of the £50 survey, the company was able to generate data for a variety of marketing activities: 

  • it had enough data to create three PR stories;
  • used data snippets in an infographic (so more useful content and another PR tool);
  • shared survey findings within Tweets and other social media platforms; and, finally
  •  produced a downloadable report for brokers, adding value to Speedie’s website, as well as capturing email addresses.

“We truly believe these surveys offer real value for money - from just one survey and one piece of PR, you have the potential to get lots of media coverage and name awareness, from many different sources, on and offline,” said Stella Hulott

Real-time consumer insight company, SpectrumInsight, conducts daily analysis of consumers’ social media conversations to help brands understand and track how they are viewed by the public and how perceptions change on a day to day basis.

The company has been conducting real time consumer surveys through Usurv to complement its social media analysis, with the survey findings incorporated into daily reports for brands in a wide variety of market sectors.

By analysing the spontaneous words and phrases used in daily social media dialogue, SpectrumInsight ensures that findings are focused on the consumer agenda while minimising the cognitive bias created when people answer traditional market research questions.  In Usurv the company found a fast, cost-effective tool that reflects these requirements in consumer surveys.  

“Usurv is the closest you can get to unbiased insight from consumer surveys because they are very quick to complete and effectively spontaneous,” explains SpectrumInsight founder and director, Mark Westaby.

“They are very cost-effective and can be turned round in hours, so we can respond immediately when a client needs data on issues that can arise without warning.  We are also reassured by the fact that Usurv is an accredited company partner of the Market Research Society.”

TapBak

by Guy Potter 6th June 2013 10:55

Whilst developing Usurv we have always been on the look out for other uses of our technological approach.

Our discussions with various hotels / cafes and venues has led to the development of TapBak.  TapBak enables venue owners to collect realtime feedback from guests whilst they are still at a venue.  It links the physical and the virtual through encouraging guests to leave ratings or feedback, either by scanning QR Codes, tapping an NFC chip or by integrating with a venue's wifi system.

Tapbak has been used by cafe owners / hotels and venues to gather real time feedback; feedback that can be acted upon and prevent a review on Trip Advisor.  For more information please visit Tapbak.

Almost everyone is interested in opinion and data.  It stimulates discussion, “75% of people think like me!”, creates interest and backs up a story.  Good research helps enormously both in getting stories covered and engaging end readers in a topic or company.  We’ve all been intrigued by research findings at some point in our lives and the same applies to journalists as well.  But only if the research the story is based on is sound and adheres to five basic principles:

1          Make it timely
Timely research is essential, particularly if you are trying to newsjack a breaking story.  Out of date research is less likely to get the attention it may deserve.

2          Make it relevant
The research must be relevant – will it interest journalists?  Does it build upon your story?  Will it interest a paper’s readers?

3          Consider your objectives
Always keep in mind your objective for doing the research and think carefully about whether your questions will achieve them.

4          Ask questions in an unbiased manner
Always ask your questions in a totally unbiased manner.  Journalists are not likely to publish anything that is bias.  “X is a fantastic mobile phone brand, do you agree?” is more likely to place your mobile phone client’s brand in a positive light, but unlikely to get any press coverage.

5          Think about the sample size that you need
Most journalists look for a sample size of 1,000 to give the research the stability that they expect to see.